Welcome, I'm Iain! I design and develop games - along with my partner Amanda Lobb - at our studio LOBB GAMES. After many successful years developing high quality games with Flash for clients such as EA, Cartoon Network and Adult Swim, we've recently switched our technology focus to Unity to take advantage of the exciting cross-platform reach and performance it offers, and are working on our first major release as an independent studio.
Zwok (2006, Bloc / Sony)
Award-winning online multiplayer artillery game for PlayStation.com. Created with Flash and Java/SmartFox Server. Over 1 million registered users and 50 million games played. Play. (Programming, Game Design)
©Sony. Art by Mike Hill.
Pop Pirates (2006, Bloc)
Award-winning arcade shoot 'em up. Play. (Programming, Game Design)
©Bloc. Art by Liam Owen.
Stackopolis (2005, Bloc)
Webby award-winning puzzle game. Play. (Programming, Additional Game Design)
©Bloc. Art by Eelus.
Owl Spin (2011, Dull Dude)
Cute puzzle avoider game. The first game since I was a student with all my own artwork! Play. (Art, Programming, Game Design)
©Dull Dude. Art by Iain Lobb.
Meta4orce (2008, Bloc / BBC)
Bafta-nominated interactive game and TV series integrating television broadcasts with PaperVision3D Flash gameplay. Play. (Programming, Game Design)
©Bloc/BBC. Art by John Denton.
Battle Cave (2012, Dull Dude)
Fight your way through randomly generated dungeons in this fantasy platform game. Play. (Programming, Game Design)
©Dull Dude. Art by Amanda Lobb.
World Class Keep Ups (2010, Dull Dude)
Silly footie keepy-uppy game. Play.
(Programming, Game Design)
©Dull Dude. Art by Amanda Lobb.
Yoobot (2009, Bloc / BHF)
Kids' virtual world with an important public health message for the British Heart Foundation. Play.
©BHF. Art by Liam Owen, John Denton.
Protokid (2004, Bloc / Diesel)
Years before Moshi Monsters and Club Penguin (ok, not before Habbo!), we at Bloc & Diesel created a kids virtual world, packed with games and hundreds of ways to customise your character and virtual room. I personally created more than 10 games and rooms for the site, which was instrumental in honing my skills. Sadly it's no longer online, except in my heart. (Programming, Game Design)
©Diesel. Art by John Denton, Eelus, Liam Owen, Iain Lobb.
The Wrong Door
(2008, Bloc / BBC)
Off-the-wall interactive experience to go with the bonkers TV show. Built with Flash and PaperVision. Play. (Programming, Interaction Design)
©BBC. Art by Matt Allan, John Denton.
(2009, Dull Dude / Muzy)
Physics toy created with Nape 2D physics library. Play. (Programming, Interaction Design)
©Dull Dude. Art by Amanda Lobb.
Super Gun Kids (2012, Dull Dude)
Action platformer, currently on-hold while we work on our major release. (Programming, Game Design)
©Dull Dude. Art by Amanda Lobb.
Soulcalibur 3 Minisite
(2005, Bloc / Sony)
Fun interactive Flash minisite (like we made in the good old days!) to promote the game release. Sadly offline. (Programming, Interaction Design)
(2002, Specialmoves / MTV)
Like The Sims, but with television's favourite rock'n'roll family. Animating this Bafta-nominated game in Flash was one of my first commercial projects. Read case-study. (Animation)
©MTV. Art by Oscar Wright, James Norwood, Iain Lobb.
I am sometimes available to hire as a freelance Flash games developer and game design consultant. My skills include:
- ActionScript3 game development.
- Unity3D game development.
- Game design and gameplay mechanics, including "finding the fun".
- Game engines, maths, physics and entity systems.
- TweenMax, Box2D, Nape, Starling, Away3D, Stage3D, Signals, AIR.
- Flash file size and performance optimization and workarounds for Flash "quirks".
- Leading and training Flash game development teams.
- Cross-platform game development using Unity3D or Adobe AIR (Android, iPhone/iPad, Windows, Mac, Linux).
- HTML5 game development (CreateJS and jQuery), for games that run in-browser on all devices.
Speaking & Lecturing.
The first conference I ever went to was the inaugural Flash on the Beach in 2006 (now known as Reasons festival). It would be an understatement to say it blew my freakin' my mind, and it also inspired me to get into speaking, training and lecturing myself. Here's a list of sessions I have given (I'll try to add links to slides & videos soon):
- Digpen V: Plymouth, 2012 - Secrets of Successful Creative Studios
- Mochi London, 2012 - Super Gun Kids, The Making Of...
- Flash Gaming Summit: San Francisco, 2012 - Two Dimensions of Awesome. Watch.
- ExPlay Plymouth, 2011 - I gave a bunch of on-the-spot talks at this awesome indie games meet-up, and also presented my favourite moments from the year's meet-ups at the annual ExPlay Festival.
- Mochi London, 2011 - Addictive Game Design
- Digpen III: Falmouth, 2011 - 10 Years, Some Lessons
- GameCamp 4: London, 2011 - 2D Game Art Beyond Pixels
- Flash on the Beach:Brighton, 2010 - Zero to Game Designer in 60 Minutes
- London Flash Developers and Designers Meetup Group, 2010 - Creating Successful Flash Games
- Flash on the Beach: Brighton, 2009 - A 3 Minute Lesson in Game Design
- FlashBrighton, 2009 - The Flash Game School of Wizardry
- FlashBrighton, 2009 - Designing and Developing Multi-User Flash Games
- London Flash Platform User Group, 2008 - Successful Flash Games
I'm proud to be an Associate Lecturer for game design, Unity3D, Flash and HTML5 on Digital Art and Technology at Plymouth University. I'm also available as a visiting lecturer on game design and development, so get in touch if you want me to come inspire some young 'uns! I have a PTLLS Level4 teaching certificate, and I've given workshops at Truro College, Plymouth College of Art, and Brunel University as well as creating and delivering a range of modules at Plymouth University.
Since 2008 I've been writing down my thoughts and experiences on blog.iainlobb.com. Some of my more popular posts have included my open source keyboard input library Gamepad, postmortems of Meta4orce and Super Gun Kids, and my Flash performance benchmarks such as BunnyMark. I've also written some professional tutorials for GameDevTuts+, articles for .net magasine and been Technical Reviewer for a Friends of Ed book.
The Creative Coding Podcast is a collaboration between me and the ever-inspiring Seb Lee-Delisle. We talk about the pure joy (and frustrations) of creative coding. With more than 35 episodes so far, we've interviewed some of the biggest names in digital art, interaction design and game development. Guests have included Zach Lieberman, Mr.doob, Daniel Shiffman, Keith Peters, Marius Watz, Golan Levin, Robert Hodgin, Joel Gethin Lewis and Ben Fry
Logo and branding by Val Head.
I founded Dull Dude Ltd (currently rebranding as LOBB GAMES) in January 2009 as a Flash games development consultancy, but it's grown into a two-person indie games studio, with my partner in love and business Amanda Lobb as game artist. We've worked with games studios Electronic Arts and Mediatonic, as well as advertising and digital agencies such as BBH, Glue Isobar, Doco, Mook and Chemistry. Sadly most of my work from this period is under NDA, but I assure you, it's really good! We're currently trying to make it big in indie games, but as this isn't the most financially stable business, don't forget to shoot me an email if you need a freelance Unity3D or Flash games developer.
Joining in 2004 as a junior designer, I pretty quickly rose through the ranks to become Head of Interactive, helping to create one of London's most acclaimed and successful digital creative agencies. My games and creative development work from this period, some of which is showcased above, won dozens of awards, including Cannes Lions, NMAs, BIMAs, FWAs, the Webby award for Best Game (Stackopolis), and a Bafta nomination. Bloc itself was a finalist for New Media Age "Creative Agency of the Year" in 2007, thanks to an incredible dream-team of talent, including Eeelus, Liam Owen, John Denton, Tom Jennings, Mat Groves (and me!), amongst many others. It was a crazy, rollercoaster four-and-a-half years, and I think I'm still recovering. I need a cup of tea!
After graduating university, I answered a job ad for a graduate training programme at television producer TwoFour. Somehow I got the job, and started on a pretty strange year helping to make "factual entertainment" programmes for the BBC, Channel 4, and Discovery. One of my own show ideas "The Estate We're In" was even commissioned by the BBC and ran for two seasons. Although I pretty quickly returned to my true calling as a coder, I've dabbled in video work, including directing and editing some daft online viral videos (remember those!?) while at Bloc.
Specialmoves were kind enough to give me my first job in the industry, a year-long industrial placement which included making some of my first Flash (and Shockwave!) games. I learnt a lot about programming, and a bit about myself. The stand-out was the amazing The Osbournes game, based on MTV's reality show, where my job was to turn Oscar Wright's pencil-and-paper character designs into coloured and shaded Flash animations. Definitely one of those inspiring, "let's throw everything at it" projects, brilliantly documented on the Specialmoves site.
MediaLab Arts BSc (1999-2003)
I graduated First Class with Honours from Plymouth University's outstanding MediaLab Arts BSc (now known as Digital Art and Technology), after an inspiring four years experimenting with game design, filmmaking, generative art, and interaction design. After almost a decade away, I have returned to the course as Associate Lecturer. The student has become the master?
Exit through the gift shop.
Here are some books that have literally changed my life. Buy them from Amazon and I'll be rich, rich, RICH!
Understanding Comics by Scott McCloud. Going way beyond just comics, this amazing book explains how visual storytelling works, in a unique graphical way. A must-read for any artist, designer, illustrator, writer or game developer.
Game Feel - Steve Swink. This little-known book is an absolute gem in exposing a vital element of gameplay design - "feel", kinaesthetics and proprioception.
Color and Light by James Gurney. A really invaluable guide for anyone creating art or working with artists. Unsurprisingly, topics include colour theory, lighting and shadows.
Scott Pilgrim's Precious Little Life - Bryan Lee O'Malley. Probably my favourite comic or graphic novel, this series is fun, silly, exciting, hip and sexy. If you've only seen the movie, you don't know Scott.
Analog In, Digital Out - Brendan Dawes. This very personal exploration of interaction design has many fine moments of wisdom from the very likable Brendan.
Microserfs - Douglas Coupland. It's a novel about developers! Almost all of Coupland's books are excellent, but I think this is his best. I read it at university, when everything was alive with possibilities, and it still holds the power to inspire.
Foundation ActionScript 3 Animation: Making Things Move! - Keith Peters. This is one of the definitive guides to creative coding, covering everything from physics to trigonometry and collision detection.
Number9dream - David Mitchell. This is probably my favourite book. If you enjoy "literary" novels, there's nothing quite like this dazzling Booker-prize nominated modern fantasy, from the author of Cloud Atlas. A dreamy journey through Tokyo, cyberpunk and videogame culture.
Film Directing Shot by Shot - Steve Katz. If you want to (or have to!) make a film or video, this guide is invaluable in explaining the types of shots and staging you can use, and the "visual language" of cinema.
The Undercover Economist - Tim Harford. An entertaining and eye-opening guide to the economics of everything. Better than Freakonomics! There, I said it. Brilliant ammunition for winning those arguments in the pub.
The Red Tree - Shaun Tan. Ostensibly a children's picture book, Tan's beautiful, poignant story is really a reflection on melancholy and hope for anyone that's ever woken up under a grey cloud. All of Shaun Tan's work is wonderful, but this one has me welling-up every time.